Ontario Creates Podcasts

Ontario Creates Discussion Series 2019: Toronto | Marketing with Metadata

Episode Summary

Metadata is becoming an increasingly important tool in helping connect content to consumers. Hear from creative media experts who are using metadata to boost discoverability and drive sales. Learn from new research about insights, opportunities and challenges involved in harnessing metadata to improve marketing.

Episode Notes

Margaret McGuffin, Executive Director, Canadian Music Publishers Association

Amanda Lee, Bibliographic metadata consultant
Tessa Sproule, Co-founder and CEO, Vubble
Tom Leighton, Director, Digital, Anthem Entertainment