Metadata is becoming an increasingly important tool in helping connect content to consumers. Hear from creative media experts who are using metadata to boost discoverability and drive sales. Learn from new research about insights, opportunities and challenges involved in harnessing metadata to improve marketing.
Moderator:
Margaret McGuffin, Executive Director, Canadian Music Publishers Association
Panelists:
Amanda Lee, Bibliographic metadata consultant
Tessa Sproule, Co-founder and CEO, Vubble
Tom Leighton, Director, Digital, Anthem Entertainment